Why sugar is important in Real Estate



"When life gives you lemonsmake lemonade"
I think most people understand that you can make lemonade out of lemons by adding a little sugar and water. But most of us fail at finding  the water and sugar.

Finding the sugar to turn the market sweet is extremely important. 

We are bombarded every minute with statistics, figures and projections but most of them are global in nature, either national, state, county or very few on  municipalities . Its good to have an overview of the market but Real Estate is local in nature, down to your neighborhood and often to the block level.

It does not matter is your selling or buying having the right information, accurate, timely information can make or break many transactions. It used to take many months and maybe a year or two for the market to change significantly, now changes are much faster leaving little time to react.

Everyone hears phrases like, I should have bought then..,or I waited too long.... There many more examples of this type of events and most people blame it on procrastination or not being decisive enough, I think the real reason this costly hesitations occurs is due to the lack of information to build a foresight to be decisive, leading to ultimately placing yourself in a perceived safe state by doing nothing.

I know people look at successful investors and think they were lucky to be in the right place at the right time. Consider the possibility that those investors surrounded themself with knowledgeable people and learned information that lead them to the right place at the right time.

The Real Estate practice is quite unique, an agent does not charge a buyer a penny it is all paid by the seller. So it does not matter if you look at one property or a dozen or two.

Seller representation  differs from other professional services, Legal fees are  charged by the hour plus expenses and a retainer in most cases, while the Medical field charges by visit and procedures, Accountants charge by hours/workload. Listing agents fees are mostly set by the market and said fees are set when the representation agreement is reach. Sharing commissions with participating brokers is part of the deal.

I focus my practice on representing sellers, having ample experience handling sales due to divorce, probate, investment for income as well as wealth building. In most cases sellers will go through the process of selling their biggest investment to date. 

Representing a seller is different in every case and its impossible to explain in a blog like this. If you are thinking of selling now or in the near future, lets talk and see if  we can find common ground. No nonsense just  a business talk.

 One thing you can be sure. I will always lead you to the water and sugar, so we can both enjoy a cold lemonade.


Guillermo "Bill" Sanjurjo Realtor®
12955 SW 42 St Suite 2, Miami, FL 33175
Cell: 786-232-1400

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